About Me

IMG_6938I’m a firm believer that a job title doesn’t completely define a person. There is so much more to every person’s story. So, before launching into the standard professional bio, let me tell you a little bit about myself.

I’m a Sagittarius. I like long walks on the beach, a roaring fire…sorry! Wrong bio.

In all seriousness, I’ve dedicated my life to leadership in one form or another. Being the oldest of four kids (and the only girl), my leadership journey started very early. My Irish-Italian family was loud and chaotic, as most big families are. There were plenty of opportunities for me to roll-up my sleeves and help accomplish things at home in the typical way most “oldest kids” do. It’s a great training ground for life, as it instills a sense of duty and purpose that carries forward.

I’ve always been intrigued and inspired by great leaders from all walks of life – from football coaches to presidents to family members. These people collectively have shaped my approach to leading people.

Although I’m female, that doesn’t entirely define me, and you will often hear me weigh in on the topic of women in leadership. My take on the subject is a little different than the norm. In some circles it’s an unpopular perspective, but I promise always to keep the discourse interesting, lively and fair.

I’m a political junkie, a rabid Pittsburgh Steelers fan, a Crossfitter, TV fanatic and dog lover. I’m also lucky to be the wife of the toughest, most incredible human being I have ever met. A hockey goalie, two-time cancer survivor and all-around superstar, Ned teaches me important things every day that I’ll sometimes share with you.

Now for the professional blurb: I’m a transformational executive. The common term for me is “change agent,” which people typically whisper like a curse word, terminal illness or mystical figure. As a leader of people, I’m relentless about alignment, focus, accountability and building close-knit, competitive teams. I also want people to be excited about coming to work in the morning.

I’ve spent the bulk of my career in marketing with some operational experience thrown in for flavor. Most of my career has been spent in the media industry, but I’ve worked for a variety brands including HGTV, DIY Network, Outdoor Channel, US Steel (yes, steel) and Blue Cross Blue Shield. I’ve also run my own sports marketing agency and consulting business.

I take a rare “hybrid” approach to marketing, blending seemingly disparate analytical and creative skill sets. I love connecting the dots and discovering counterintuitive things that translate into growth. I started my career in market research, and I’m obsessed with using data to make better decisions. Although I’m not a huge baseball fan, the movie “Moneyball” transformed my perspective on business and helped me realize that strength-based strategies are the most successful ones for moving the needle.

I have a B.A. in Political Science from West Virginia University and an M.A. in Social & Public Policy from Duquesne University. Currently, I call Atlanta home.

A quick disclaimer: the opinions expressed in this blog are mine and mine alone and in no way reflect those of my past or present employers.

 

2 responses on “About Me

  1. Ray Litkenhaus

    All your posts are very revealing! Who knew a Pittsburgh Steeler fan could be so insightful and make me want to be a better all around person!

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