I traveled to London on business a week ago. While stuck in traffic on the drive from Heathrow to my hotel, I had a delightful conversation with my cab driver. In our musings, we stumbled on the topic of civility. Something he said really stuck with me: “Civility is easy to give and costs absolutely nothing.” If you imagine that quote in a British accent, it’s even more erudite.
This simple statement got me thinking about civility in business – or rather what I often see as a lack of civility. Undoubtedly, business is harder than ever in many regards, and that affects simple interactions. Technology has definitely made things easier. But, it’s also eliminated boundaries, rendering us on-call 24/7. We’re now constantly bombarded with emails, texts, LinkedIn messages and myriad of push notifications.
Even the best at time management can find it overwhelming. Often, people just respond to the critical things. The rest falls by the wayside. That’s an understandable and common tactic. But, it’s extremely limiting.
Business is all about connecting with people. It’s really hard to widen your circle if you’re just doing the bare minimum to keep your head above water and make it to the next day. Relationships matter, and the world is increasingly small. Someone emailing you about a job today might be in charge of hiring for the job of your dreams tomorrow. Likewise, a cold call about a partnership that’s not a fit right now might generate ideas or open a door in the future.
During the course of my career, I’ve been fortunate to have two exemplary role models for graciousness. The first was Roger Werner. Roger was the President and CEO at Outdoor Channel, and a real pioneer in television, building and transforming cable networks like ESPN and Outdoor Life Network. He was also a master of civility. I used to marvel at his handling of virtually every cold call or introductory email that came his way. He treated every inquiry with brevity and grace. I still think about his demeanor often, as it’s such a rarity in today’s harried, disconnected business culture. He made everyone feel important and at ease.
My second role model for civility was Kathleen Finch, President of the Home Category at Scripps Networks Interactive. As the head of HGTV and DIY Network, Kathleen has reinvented both brands, catapulting them into a viewership renaissance. She’s also perhaps the most gracious person I’ve ever met. She has a super-human ability to respond to virtually everyone who contacts her. And, she’s exceedingly generous with her time, often taking time to mentor lots of people inside and outside of her organization.
It’s no accident that people like Roger and Kathleen have been successful. Treating people well matters. And, as my cabbie friend in London said, “It costs absolutely nothing.”
Admittedly, I’m not perfect when it comes to returning every email, LinkedIn/Facebook message or phone call. But, I never let perfect get in the way of better. In the last year, I’ve put disciplined effort into building better habits around increased responsiveness. My goal is relentless civility.
Here are a few tips:
- Turn Off Notifications. A constant barrage of email and other push notifications makes genuinely connecting with people seem daunting. Turn them off. Bonus: you’ll be more attentive to the people around you, making you more memorable — and a rarity.
- Set Aside Time for Civility. I set aside 90 minutes first thing in the morning and 60-90 minutes at the end of each day to return emails, phone calls and other messages. I receive anywhere from 100 – 200 emails/messages per day depending on the season/day. I make an attempt to respond to everything, including cold calls, job inquiries and introductory emails. Which brings me to my next tip…
- Keep It Brief and Be Honest. People tend to overthink this stuff. I hypothesize that rejecting people and ideas is perceived to be negative. Most folks avoid the negative. I believe that ignoring people under the guise of “I’m too busy and important” is a more negative signal than merely telling the truth.
Take Jane Jobseeker as an example. Her resume looks great, but you’re headcount is frozen for the foreseeable future. I have found that it is perfectly acceptable to respond by saying the following:
Thanks for reaching out. Your resume is impressive, especially your experience with Big Data. We don’t have any roles that fit your skill set right now. Please keep in touch and ping me again in 6 months just so we can keep the lines of communication open.
Best of luck in your search,
You know how long it took to write that response? 30 seconds. It’s brief, honest and polite. And, I kept the door open to someone who could be a valuable resource in the future. Most importantly, I was gracious to someone who is working hard to find her next role. Think she’ll forget that?
- Be Vulnerable and Punt. Sometimes I need more time to respond to someone. I might need to do some research before offering an opinion. Or, if it’s something really critical or delicate, I may need some extra time to be thoughtful. In those instances, I just say so. I send a brief (2-3 line) email to the person and tell them why I need additional time to respond to their inquiry, and I provide a date by which I’ll respond. And, I make sure that I keep my promise and respond by that date.
For example, last week, I was playing catch-up after a chaotic week of international business travel. I needed some extra time on a few email inquiries. I simply told those people that I was playing catch-up (that’s the being vulnerable part), and I told them that I would provide them with a full response by Monday (that’s the punting part).
If all else fails, remember the advice of Henry James. The author said, “Three things in human life are important: The first is to be kind. The second is to be kind, and the third is to be kind.”